|
Competitor Analysis
Your competitors on the internet may be
different from your offline competitors. Businesses that aggressively work
to make their websites rank higher on the search engines are the ones you
need to counter. Understanding their internet marketing approach and
becoming a step better than them in a phased manner, over a period of time,
should be your strategy.
While working with you we will provide
detailed competitor analyses and counter strategies to beat them. It's a
zero sum game on the search engines. Their gain is your loss and vice versa.
We will build an understanding of the SEO
strategy adopted by your competitors: who does it for them, their own staff
or a professional SEO agency; what techniques do they employ and how long
term are their strategies; how far ahead are they; what would it take to
beat them.
You have to first reach the levels achieved
by your competitor. The strategies to do this would be different compared to
the things you would do when you have rankings similar to theirs.
Just as in any other business strategy,
results cannot be achieved overnight. A well laid out plan that breaks the
long-term objective into several short-term goals will make it happen.
The strategy to overcome competition has to
be a part of your overall SEO strategy. The next page will tell you how we
build your overall SEO Strategy.
|
